PeopleEmpowerment

Coaching can best be described as a journey where a coach (personal mentor, manager, and trainer) will guide the client (person or organization or team) from conception of the current reality to achieving a desired outcome that will benefit or enrich the client’s life or organization or team. The coach is qualified and equipped with tools to assist the client discover habits that are obstructing the client from achieving a desired outcome or goal in their life or organisation or team. The coach is always focused on the client’s agenda (never his/her own agenda) and will provide dedicated personal support to the client to empower the client to achieve the desired outcome in perpetuity. Another description used to describe coaching is the association of coaching with dancing where the coach first leads the client through the dance steps until the client is ready to carry on with the dance of personal empowerment into perpetuity.

Coaching cannot be done in isolation or on your own because this would negate the most important facet of coaching the interaction between coach and client.

Coaching examples:

'A client wanted to start his own business but had been putting it for the last seven years and didn’t know why he couldn’t get started. With a coach he had the business up and running within 12 weeks. Having someone who believed in him made all the difference.’

‘A client had been thinking about writing a book for three years. With a coach she wrote two chapters every week and finished the book in 3 months.’

‘A client complained that his business had never grown. The coach pointed out that he never devoted any time in his week to actually building his business. The result of this new insight was a fourfold increase in sales during the coaching series.’

‘A client hadn’t had a relationship for a year and wanted to meet someone who they could share their life with. Part of the strategy towards his goal was to date twice a week. He was in a new relationship by week 7.’

Coaching can be used to empower and add value in the following areas of life or business:

· Your career

· Your lifestyle

· Your relationships

· Your personal development and growth

· Your personal finances

· Your community

· Your business

· Your community

· Your health, fitness and well being

· Management and executive development

· Business development

· Team building